Principal Product Marketing Manager - Sales Activation

Regrow Ag

Regrow Ag

Marketing & Communications, Product, Sales & Business Development
Remote · United States
Posted on Saturday, November 18, 2023
Principal Product Marketing Manager - Sales Activation
Location: Remote US
​​Who We Are
We are a climate tech company committed to reversing climate change. How do we reach this lofty goal? By ushering the agriculture industry into the new era!
Founded by globally recognized innovators in science and ag technology, Regrow is unlocking the power and profitability of resilient agriculture across the supply chain — supporting industry leaders, from growers to global food brands. Regrow combines best-in-class agronomy, soil and carbon modeling, remote sensing and AI to deliver customized, site-specific, scalable solutions to the agri-food industry.
Our customers are frontrunners in agri-food and agtech (Cargill, General Mills, Nutrien, Unilever), ranging from global market operators, project developers, global food brands, and independent farmers. We help partners measure their impact on the environment, model and implement changes that will be environmentally and financially sustainable, and track partners’ progress against sustainability goals.
We're backed by leading investors, such as Galvanize Climate Solutions, Microsoft's Venture Fund, Cargill, The Grantham Environmental Trust (NCO), TIME Ventures, Main Sequence Ventures (MSEQ), and more, all of whom believe in our vision to change the world through resilient agriculture.
Our Mission
Agriculture has the power to reverse climate change. We believe science and technology can help us get there. Our goal is to use farmland to cool the earth. We are currently monitoring 1.2B acres of land (10% of global arable land). This year alone, with just one project, our carbon emissions reductions are equivalent to taking 17,000 cars off the road! We are already on our way to a more sustainable planet.
How you'll make an impact at Regrow
We are seeking a Principal Product Marketing Manager, Sales Activation to join our growing team of passionate marketing experts and lead the development and execution of strategies aimed at driving sales activations and customer engagement. This is a senior individual contributor role in which you will collaborate closely with cross-functional teams (GTM, Marketing, Product) to ensure the success of our products in the enterprise SaaS market. This role will require a deep understanding of our customers, industry trends in agriculture and sustainability, and the ability to translate complex technical concepts into compelling enablement materials across the buyer journey. You will engage at both the team and strategic account level to support sales in achieving revenue goals.
We’re a fast growing team with dynamic day to day experiences. As the Principal Product Marketing Manager, Sales Activation, a typical day will include flexing across strategy, content development, and hands-on work with your cross functional peers to drive sales success at Regrow. The ideal candidate is someone who enjoys dynamic work experiences and loves being an owner of their work domain.

What you will do

  • Customer Expertise: Use your deep understanding of the customer journey to build and optimize the systems, processes, and training to enable sales to meet customer needs from first touchpoint to close.
  • Product Expertise: Use your knowledge of Regrow products and solutions to identify upsell and cross sell opportunities at the team level, and work in partnership with sales to win with strategic accounts.
  • Go-to-Market Strategy: Create and execute effective sales strategies and enablement for new and existing products that reflect up-to-date knowledge of industry trends and customer preferences.
  • Collaborate with cross-functional teams: Work closely with marketing, sales, and product management teams to ensure alignment on messaging, product updates, and sales tools, fostering a collaborative environment that enhances the overall sales enablement strategy.
  • Training programs: Create and deliver comprehensive training materials, including product knowledge, sales techniques, and competitive positioning, to enable the sales team to effectively articulate the value proposition of our technology solutions.
  • Sales Activation: Collaborate with the sales team to develop tools, resources, and content that empower them to increase their storytelling expertise and sell our products effectively and drive activations.
  • Content Creation and Management: Use your storytelling skills to develop and manage content, including sales presentations, product videos, case studies, and other marketing collateral to enable sales to serve customers across the buyer journey.
  • Sales Optimization: Establish and track progress against KPIs like sales conversion, deal velocity, and deal size to identify, prioritize, and implement strategies to increase sales performance.
  • Customer Insights: Gather customer feedback and insights to influence go-to-market strategy, product development, and improve the customer experience.


  • Proven experience in product marketing or sales + marketing, preferably in a B2B or SaaS environment.
  • Experience in sales enablement in a dynamic GTM team
  • Ideally experience in a scaling start-up
  • Strong understanding of sales activation strategies and methodologies.
  • Excellent written and verbal communication skills.
  • Ability to work collaboratively with cross-functional teams, including product development and sales.
  • Analytical mindset with the ability to translate data into actionable insights.
  • Strong project management skills with a focus on meeting deadlines.
Envision Yourself Here
Does this sound like your dream job? If so, go ahead and apply for the position and we’ll be in touch. We appreciate your interest in Regrow.
While it may go without saying once you see the diversity on our current team, we encourage diversity on our team at all levels of the company. We are committed to fostering a diverse, inclusive environment and to encourage these values in everyone on our team. We provide an environment of mutual respect where opportunities are available without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law. We believe that diversity and inclusion for people from all walks of life is key to our success as a company.