Marketing Operations Specialist

Canva

Canva

Marketing & Communications, Operations
Sydney, NSW, Australia
Posted on Friday, May 31, 2024

Job Description

Join the team redefining how the world experiences design.

Hey, g'day, mabuhay, kia ora, 你好, hallo, vítejte!

Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.

Where and how you can work

Our flagship campus is in Sydney. We also have a campus in Melbourne and co-working spaces in Brisbane, Perth and Adelaide. But you have choice in where and how you work, we trust our Canvanauts to choose the balance that empowers them and their team to achieve their goals.

What you’d be doing in this role

As Canva scales change continues to be part of our DNA. But we like to think that's all part of the fun. So this will give you the flavour of the type of things you'll be working on when you start, but this will likely evolve.

At the moment, this role is focused on:

  • Campaign orchestration and reporting: Organise and execute programs, unite stakeholders for seamless delivery. Track and report campaign performance, offering valuable insights.
  • Drive operational efficiencies: Streamline campaign crafting and execution for improved launches and continuous enhancements.
  • Campaign monitoring and optimisation: Continuously monitor, analyse, and optimise campaigns to achieve defined goals.
  • Campaign QA: Ensure operational compliance through pre-launch quality checks
  • Tracking pixel setup: Help deploy site tags to enable marketers to efficiently measure campaign performance
  • Be adaptable: Embrace the dynamic nature of Canva and thrive in an environment where multiple projects run simultaneously. Adaptability, prioritisation, and embracing the learning opportunities in a fast-growing company are vital.

You're probably a match if

  • Possess 3+ years of experience in marketing operations or related fields.
  • Demonstrate a strong understanding of tools that empower Marketing teams, with an aptitude for quickly mastering new tools, specifically:
    • Email Marketing (Braze or similar platforms)
    • Tag Management Systems (Google Tag Manager or equivalent)
  • Exhibit strong analytical skills and the capability to derive actionable insights from data.
  • Ability to effectively communicate technical requirements to non-technical stakeholders.
  • Expertise in audience segmentation, A/B testing, and defining success metrics.
  • Possess basic HTML knowledge and comprehension of forms/landing page structures. While coding expertise isn't mandatory, a solid understanding of HTML and familiarity with forms/landing page structures is crucial. This knowledge enables the elevation of user experiences and enrichment of marketing strategies.
  • Preferred: Basic knowledge of JavaScript.


About the team

The mission of Canva's MarTech Group is to enable Marketing teams to accelerate their output, efficiencies and intelligence to drive meaningful business outcomes and magical experiences for our community. The team helps to increase ROI of marketing spend, achieve more output with less input by leveraging technology, and deliver what is needed to operate a global company that is ready to scale.

What's in it for you?

Achieving our crazy big goals motivates us to work hard - and we do - but you'll experience lots of moments of magic, connectivity and fun woven throughout life at Canva, too. We also offer a range of benefits to set you up for every success in and outside of work.

Here's a taste of what's on offer:

  • Equity packages - we want our success to be yours too
  • Inclusive parental leave policy that supports all parents & carers
  • An annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & more
  • Flexible leave options that empower you to be a force for good, take time to recharge and supports you personally

Check out lifeatcanva.com for more info.

Other stuff to know

We make hiring decisions based on your experience, skills and passion, as well as how you can enhance Canva and our culture. When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process.

We celebrate all types of skills and backgrounds at Canva so even if you don’t feel like your skills quite match what’s listed above - we still want to hear from you!

Please note that interviews are conducted virtually.