Creative Director, Europe



London, UK
Posted on Tuesday, June 11, 2024

Company Description

About the Role

Reporting into the Head of Marketing for Europe, we’re hiring a Creative Director to oversee our creative efforts in Europe. As the Creative Director, you’ll be the custodian of the Canva brand in Europe - balancing brand guardianship with insightful local expression. This is an incredible opportunity to lead the definition of our brand and creative in Europe.

We’re looking for someone who has experience delivering world-class creative across a variety of channels across multiple European markets, and has a vision for how we bring our brand pillars to life in a way that feels truly local to every market we are in. We’re looking for someone who can lead a team, and comfortable leaning into the nitty gritty of the work.

About the Group/Team

Marketing’s mission at Canva is for Canva to become “the most loved brand in the world”. Canva’s International Marketing Group is a diverse and distributed group of marketers who take this mission forward to drive user growth, brand awareness, and affinity in our priority international markets.

As part of the International Marketing Group, our Europe Marketing team for driving market-specific growth goals and comprehensive market strategies across Europe across a variety of functions - performance marketing, brand, events, partnerships, social, community engagement and other growth channels.

Job Description

What you’ll do

As Canva scales, change continues to be part of our DNA. But we like to think that's all part of the fun. So this will give you the flavour of the type of things you'll be working on when you start, but this will likely evolve:

  • You’ll be the custodian of Canva’s brand in Europe - through deep alignment with our Executive Creative Director and our central creative group, you’ll set the vision of how we show up in each market in a way that reflects the Canva brand and feels truly local.
  • You’ll define and maintain the creative fabric that runs across each external touch point our brand has with our community in Europe! This could range from partnerships and events, community building, social, webinars, performance marketing, brand marketing, talent brand and any other local initiatives! We’re just getting started in Europe, so the range of what you’ll work on will grow and expand.
  • You’ll work at the crossroads of creativity, data and innovation. Partnering with our Growth Managers, Product Marketers and Researchers to build a robust creative testing process, you’ll leverage performance data to steer creative output and test new messaging and positioning hypotheses based on local insights; doubling down on those that are working.
  • You’ll oversee all creative production in Europe, balancing how we utilise in-house, agency and freelance resources as efficiently and effectively as possible. As part of this, you’ll lead, mentor and motivate a talented in market team as it grows, including copywriters and art directors, inspiring them to constantly push the boundaries of creative effectiveness.
  • And lastly, you will get to work with a broad range of experienced marketers and stakeholders from across Canva’s global team to create creative that achieve our Crazy Big Goals for Europe.


What we’re looking for

  • At least 10 years’ experience of agency and in-house consumer marketing experience, as an emerging creative leader who has successfully delivered growth results across channels
  • Experience working on brand and performance campaigns for direct-to-consumer tech brands at scale, delivering high volume and global production efforts
  • Proven experience working across different European markets (especially France and Germany), and utilising local insights to deliver locally relevant and highly impactful creative
  • Proficient understanding of creative across channels, social platform best practices, and user acquisition KPIs
  • Excellent design craft and copywriting skills, and a portfolio that shows experience with Creative, particularly performance work
  • Excellent verbal and visual communication skills, allowing you to communicate complex information simply and clearly
  • You’ve led creative teams and know what it takes to inspire and grow them
  • You thrive in a fast paced, entrepreneurial environment that requires the ability to problem solve, drive chaos to clarity, and maintain personal resilience
  • You’re an energy giver with a positive outlook. A natural empathetic teammate, with a consistent track record of cross-functional leadership and partnership

    Additional Information

    What's in it for you?

    Achieving our crazy big goals motivates us to work hard - and we do - but you'll experience lots of moments of magic, connectivity and fun woven throughout life at Canva, too. We also offer a range of benefits to set you up for every success in and outside of work.

    Here's a taste of what's on offer:

    • Equity packages - we want our success to be yours too
    • Inclusive parental leave policy that supports all parents & carers
    • An annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & more
    • Flexible leave options that empower you to be a force for good, take time to recharge and supports you personally

    Check out for more info.

    Other stuff to know:

    We make hiring decisions based on your experience, skills and passion, as well as how you can enhance Canva and our culture. When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process.

    We celebrate all types of skills and backgrounds at Canva so even if you don’t feel like your skills quite match what’s listed above - we still want to hear from you!

    Please note that interviews are conducted virtually.