Lifecycle Marketing Manager - B2B



Marketing & Communications
San Francisco, CA, USA
Posted on Tuesday, June 25, 2024

Job Description

Join the team redefining how the world experiences design.

Hello, g'day, mabuhay, kia ora, 你好, hallo, vítejte!

Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.

Where and how you can work

Our flagship office is in Sydney, Australia, but we've made our way from down under, to a hub in San Francisco, which is now home to our US operations. We offer flexibility in how and where you work. We trust our Canvanauts to choose the balance that empowers them and their team to achieve their goals.

What you’d be doing in this role

As Canva scales change continues to be part of our DNA. But we like to think that's all part of the fun. So this will give you the flavour of the type of things you'll be working on when you start, but this will likely evolve.

At the moment, this role is focused on:

  • Implementing & optimising triggered communication flows using Pardot & Braze
  • Prioritising stakeholder requests against our team’s capacity
  • Tracking and communicating impact to senior stakeholders

You're probably a match if

  • You possess B2B Systems integration experience - understanding of the landscape of B2B communications tools such as Pardot and Braze
  • Messaging Craft - understanding of how to add value to a users’ experience via lifecycle
  • Technical Skill - experience creating triggers where data inputs were not yet native to marketing tool
  • Automation mindset - create solutions that scale wins despite complexity in the offering across global contexts
  • Understands the magic of Canva - consider our unique value proposition and work that into recommendations for programs that are uniquely Canva
  • Business Rigor - ability to forecast potential impact and prioritise the highest potential ideas
  • Builds Effective Relationships across the matrixed org
  • SaaS experience required

About the team

Canva’s Lifecycle Marketing Team is on a mission to help users achieve their goals and grow with Canva. We do this by identifying ways to delight users, delivering educational and enriching content, and launching experiments to continuously learn and improve. We specialise in leveraging owned channels to deliver tangible value to users.

But don't just take our word for it, check out what fellow Lifecycle Lead - Jackie Hill, has to say about working in Lifecycle Marketing at Canva -

“Our team is in an exciting place in the business because we get the opportunity to connect directly with our community and help users explore all of the amazing tools available in Canva. We often have the privilege of testing new ideas in our channels and being a hub for experimentation. Plus, we’re on an amazing trajectory with award winning campaigns and a super talented team who inspire me daily!."

The B2B Specialist in the Lifecycle Marketing team will play a crucial role during our platform consolidation project and will have a hand in making key decisions about how we communicate with leads and users alike. Working in collaboration with the MarTech and Marketing Operations teams, you’ll design communications flows that help leads find the right product within Canva to suit their needs, successfully onboarding them to Canva for Enterprise, and guide them to unlocking continual value.

What's in it for you?

Achieving our crazy big goals motivates us to work hard - and we do - but you'll experience lots of moments of magic, connectivity and fun woven throughout life at Canva, too. We also offer a range of benefits to set you up for every success in and outside of work.

Here's a taste of what's on offer:

  • Equity packages - we want our success to be yours too
  • Health benefits plans to support you and your wellbeing
  • 401(k) retirement plan with company contribution
  • Inclusive parental leave policy that supports all parents & carers
  • An annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & more
  • Flexible leave options that empower you to be a force for good, take time to recharge and supports you personally

Check out for more info.

At Canva we value fairness, and we strive to provide competitive, market-informed compensation whilst ensuring internal equity within the team in each region. We make hiring decisions based on your skills, experience and our overall assessment of what we observed and learnt in the hiring process. The target salary range for this position is $150,000 USD to $206,000 USD. When calculating offers, we make salary decisions based on market data and candidates' skills and experience.

Other stuff to know

We make hiring decisions based on your experience, skills and passion, as well as how you can enhance Canva and our culture. When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process.

We celebrate all types of skills and backgrounds at Canva so even if you don’t feel like your skills quite match what’s listed above - we still want to hear from you!

Please note that interviews are conducted virtually.