Title: Senior Growth Marketing Manager

Department: Marketing

Hiring Manager: Head of Marketing

Location: US or AU (remote)

Reporting to the Head of Marketing, you will own and optimise existing growth channels while unlocking new ones through rapid experimentation. This includes managing a sizable budget, working with performance marketing contractors, and running CRO tests on our marketing website.

You will play a pivotal role in expanding our user base by experimenting to unlock new distribution channels.

If you’re excited by the challenge of driving user acquisition and engagement in the fast-moving world of crypto—and you thrive on rapid testing and iteration—this role is for you.

About CTC

Founded in Sydney, Australia, with staff around the globe, CTC celebrates a remote-first, async culture where flexibility is encouraged, autonomy is celebrated, and cross-team collaboration is highly valued.

Backed by Australia’s largest VCs, Crypto Tax Calculator (CTC) is a fast-growing, seed-stage organisation with hundreds of thousands of loyal users across dozens of markets. Founded in 2018 by brothers Shane and Tim Brunette, CTC is on a mission to help people around the world understand their tax obligations better with simple, easy-to-use tools to identify, track, and organise their crypto.

Key Responsibilities

Experimentation & Growth Channels

• Design and execute growth experiments that validate and scale new channels (e.g., affiliates, product-led growth tools, referral campaigns, crypto community outreach).
• Continuously optimise existing channels (paid search, paid social, email, etc.) to ensure efficiency and ROI.
• Develop and maintain an experimentation roadmap, prioritising tests by potential impact, feasibility, and strategic fit.

Performance Marketing & Budget Management

• Oversee paid advertising budget across Google, Facebook, LinkedIn, Twitter/X, and more.
• Manage external performance marketing contractors, setting clear KPIs and monitoring campaign performance against CAC, ROI, and CPA targets.
• Scale winning campaigns quickly while discontinuing underperformers—ensuring continuous improvement of funnel metrics.

Conversion Rate Optimisation (CRO)

• Own marketing website experiments, from landing page A/B tests to copy and design iterations aimed at increasing conversions.
• Utilise analytics tools to uncover insights, diagnose performance issues, and inform optimisation strategies.
• Implement a test-and-learn approach, measuring outcomes and iterating swiftly to drive higher conversion rates.

Data Analysis & Reporting

• Set up, monitor, and analyse key growth metrics (CAC, LTV, conversion rates, churn) to make data-driven decisions and guide strategies.
• Translate experiment findings and campaign insights into clear action plans.
• Recommend budget reallocations and channel shifts based on performance data and evolving market trends.

Continuous Improvement & Innovation

• Stay current on crypto trends, emerging marketing technologies, and digital advertising opportunities.
• Foster a culture of experimentation across the marketing team, encouraging bold ideas and fast iteration.
• Challenge the status quo, seeking innovative ways to scale user acquisition and engagement in the crypto space.

What We Look For in You

• 5+ years of experience in Growth Marketing, Performance Marketing, or Digital Marketing, preferably in SaaS or crypto.
• Proven success in running growth experiments, managing large paid budgets, and optimising campaigns for ROI.
• Expertise in CRO methodologies and A/B testing tools (e.g. VWO)
• Data-driven mindset with the ability to interpret complex datasets (Google Analytics, BI dashboards) and act on insights.
• Experience with referral programs, affiliates, or community-based marketing is a plus.
• Excellent communication and stakeholder management skills; comfortable collaborating across product, design, and support teams in a remote-first environment.
• Self-starter who thrives in an environment that values autonomy, fast experimentation, and continuous learning.

Reasons You Would Want to Join CTC

• VC-backed, fast-growing SaaS company with significant market momentum.
• Competitive compensation package.
• Fun, supportive culture in a remote-first setting, giving you flexibility in how and where you work.
• Async-first communication approach—only one internal meeting day per week—so you can actually get work done.
• High-performing team that values innovation, collaboration, and personal development.
• Opportunity to shape growth strategies in one of the world’s most exciting and quickly evolving industries.

Please note that a background check and employment verification will be required for this position. We may obtain one or more background screening reports about you, solely for employment purposes.