Performance Marketing Lead - Flywheel Squad Leader, APAC

Employment Hero

Employment Hero

Marketing & Communications
Singapore
Posted on Friday, August 2, 2024

Our mission and where you fit in

At Employment Hero, we’re an ambitious bunch of people on a mission to make employment easier and more valuable for everyone.

Since our inception in 2014, we've had some pretty impressive growth (100% YoY), reached unicorn status in 2022, and now serve 300,000 businesses globally, with 2 million+ users on the platform. We have no plans to slow down.

There’s never been a more exciting time to join one of the fastest-growing SaaS unicorns, so let’s see if we could be a match!

What your days might look like

We are actively seeking a highly motivated and experienced Performance Marketing Lead for an AU or SG-based role. Reporting to the Marketing Director, you will be responsible for leading a cross-functional team of marketing professionals, developing and executing strategies that deliver on the objectives set out for each of our flywheel OKRS.

You will help us transform our business from SaaS to Employment As A Service (Empass) and increase our velocity towards our Big Hairy Audacious Goal (BHAG).

As a Performance Marketing Lead, you'll be responsible for:

  • Strategy Development: Develop and implement comprehensive growth strategies that align with the company’s goals and marketing objectives.
  • Team Leadership: Our cross-functional OKR squads will iterate daily, so we need an agile leader that can remove roadblocks whilst ensuring the team is always focussed on the areas that will drive the most velocity.
  • Analytics and Reporting: Monitor, analyse, and report on the performance of the squad, identify areas for improvement and share our progress with the business.
  • Trend Analysis: Stay up-to-date with trends, tools, and best practices to ensure our strategies are innovative and effective.
  • Collaboration: Work closely with the wider marketing team and other stakeholders to ensure alignment across the business, including with the Executive Leadership Team
  • Execution: Own the plan, ensuring the entire squad executes effectively and efficiently across all streams, including paid media, SEO, CRM, content and other channels.
  • Customer Insights: Connect with our customers (B2B and B2C) to gather customer insights and feedback to inform product development and other improvements.

What you will bring

  • Proven track record in leading and executing marketing campaigns in an agency or in-house agency marketing/media environment.
  • Extensive experience in the following areas with deep expertise in at least one; Performance media, brand media, SEO, CRM, and website CRO.
  • Proficiency in using marketing tools and platforms, including Google Ads, LinkedIn Ads, Meta Ads Manager, Salesforce, Braze, and Marketo.
  • Advanced analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
  • Experience with A/B testing, user segmentation, and other optimization techniques.
  • Strong understanding of market trends, consumer behaviour, and competitive landscape.
  • Highly motivated, results-oriented, and proactive in driving initiatives to success.
  • Strong organisational skills with a keen attention to detail.
  • Adaptability and resilience in handling changing priorities and unforeseen challenges.

Experience is important, but for us the biggest measure of success is people who can live and breathe The EH Way of working. Show us what you can bring to the table, and we’ll empower you to let your talents shine.

The EH Way

The EH Way is how we describe our culture at Employment Hero and how we all operate. It is our DNA. You can read all about it on our careers page: https://employmenthero.com/careers/

In short, you’ll love working with us if:

  • Revolutionising employment gets your heart racing.
  • You thrive on the flexibility (and responsibility) of a remote-first business.
  • Our values align, and shape how you show up every day.
  • You love the dynamic pace of a startup, are driven by innovation, and enjoy working with other smart people.

Plus, you’ll get to enjoy a number of great perks, including:

  • A generous budget for your home office.
  • Cutting-edge tools and technology.
  • Reward and recognition programs - because great work should be recognised and rewarded.
  • Cashback offers and discounts on popular brands through our Swag app.
  • Employee Share Option Program: be an owner of Employment Hero.
  • Annual Global Gathering - so far we’ve been to Thailand, Vietnam and are excited to meet in Bali in September 2024.

Are we a match?

Think we're the right match for you? Fantastic! Click 'Apply' and our talent team will reach out with the next steps.

At Employment Hero, we are committed to safeguarding the privacy of your application data. To understand how we do so, you can read our Applicant Privacy Policy here: https://employmenthero.com/legals/applicant-policy/

Employment Hero celebrates diverse perspectives and experiences, we invite people of all backgrounds and identities to apply for this position.

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