Come shape the future of commerce built for passion with us!

At EQL, we’re building tools for brands that don’t just have customers—they have fans.

These are the high-stakes cultural moments where passion runs deep, but the experience has often been broken: sites crash, bots win, and real fans lose out. If you’ve ever tried to score Jordans, Taylor Swift tickets, or a footy final seat, you know the frustration. EQL is changing that. We’re creating the world’s first fair launch platform to help retailers manage demand, block bad actors, and deliver seamless experiences that give real fans a fair shot.

Backed by top VCs and angels, we’re solving big, meaningful problems with smart tech and a bold, collaborative team. It’s challenging and rewarding work, and we’re building a culture where curious, kind, and ambitious people thrive. If you want to help us shape the future of fan-first commerce—even if you don’t tick every box—we would love to talk.

The role

As an SDR, you'll be the tip of the spear for EQL's growth — the first voice, the first email, the first impression. You'll be responsible for finding and qualifying the businesses that belong in our pipeline, turning inbound interest into real opportunities and cold outreach into warm conversations. This role is about hustle, curiosity, and sharp judgment — knowing who to go after, how to reach them, and when to hand them off. It's fast-paced, high-volume, and deeply collaborative, sitting at the intersection of Sales, Marketing, and GTM Ops.

What you’ll do

• Qualify or disqualify inbound leads from demo forms based on established pipeline criteria

• Transition qualified leads to the appropriate Account Executive with clear context for a seamless handoff

• Build and follow up on leads using specific signals and sources by leveraging internal tooling

• Curate and deliver personalized outreach (email, LinkedIn, cold calling) to accounts within or on the edges of the ICP

• Partner with Sales and Marketing to execute specific, point-in-time campaigns using case studies, product updates, and industry news

• Assist in account prioritization, TAM organization, and maintaining CRM accuracy for high-priority targets

• Utilize Apollo, LinkedIn, and HubSpot to update contact lists and account-level metadata

• Monitor industry publications and news to identify "compelling events," and turn this intel into actionable outreach triggers

Who we look for

We focus on hiring values-aligned people because we believe mindset matters as much as experience. Curiosity, drive, and a willingness to learn go a long way. Working at EQL means embracing ambiguity, being okay with imperfection, and playing bigger than we are as we solve tough problems together. If that sounds like it gives you energy and are excited to grow with us, we encourage you to apply—even if you're feeling unsure.

We believe you’ll succeed in this role if you have:

• Demonstrated experience in a high-volume outbound role; comfortable cold calling, cold emailing, and prospecting into businesses with little to no warm intro.

• Proven ability to research accounts, identify the right contacts, and craft personalised outreach that gets replies without sounding like a template.

• Track record of managing a lead pipeline with consistent follow-up and clean hand-offs to Account Executives.

• Familiarity with CRM and sales tooling (HubSpot, Apollo, LinkedIn Sales Navigator, or similar) and a habit of keeping data clean and up to date.

• Sharp instincts for qualifying quickly, know when something is worth chasing and when to move on.

• Comfortable working autonomously and figuring out next steps without needing detailed direction at every turn.

• Natural curiosity about businesses and markets — able to turn research and industry news into relevant, timely outreach angles.

What we offer

Fairness is not just something for our fans and retailers - it’s part of who we are which is why:

• We provide equity in EQL - we want our team to have skin in the game and to be as invested as we are in EQL’s success. We want the people that will make EQL successful to share in that success

• We provide competitive compensation and evaluate the market to ensure that remains true. We're offering approximately $85k OTE for this position.

• We provide a flexible work environment because we understand that everyone works differently and want to support our team to be their best

• We provide generous time off above and beyond what we are required to because we know that well-rested people make better decisions and are more engaged - when you thrive we thrive

• When you want to collaborate in person with other humans, we have a workplace that welcomes the whole team including their furry friends.

At EQL, diversity, equity, and inclusion are core to how we operate and grow. We’re committed to building a workforce that values and supports every individual. We believe equality strengthens our culture and drives accountability in championing diverse voices. EQL is an equal opportunity employer and does not discriminate based on race, colour, gender, sexual orientation, age, disability, marital or caregiving status, pregnancy, religion, political beliefs, or national origin.

Department

Sales

Role

BDR

Locations

Denver

Remote status

Hybrid

Employment type

Full-time