Growth Lead, German Speaking (f/m/d)



Sales & Business Development
Berlin, Germany
Posted on Friday, April 19, 2024

About Eucalyptus

Eucalyptus (or 'Euc' for short) is a global digital healthcare company on a mission to solve the world’s biggest healthcare challenges - think fertility, and behavioural change around chronic conditions such as weight loss, diabetes, and mental health.

Our core belief is that the future of primary care & wellness is a higher touch, higher quality relationship with practitioners, products and health data, allowing patients to make better decisions & stay healthy for longer.

Founded in Australia in 2019, our teams are located across 5 countries (Australia, UK, Germany, Japan, and the Philippines) and have helped over 250,000 patients globally by combining technology, design and operational excellence to help patients access the best clinical support when they need it - wherever they are!

In Germany, our core brand (Juniper) focuses on supporting women with under-treated, complex and challenging conditions such as weight gain.

About The Role

We are seeking an exceptional Growth Lead to join our team in Berlin, Germany. The ideal candidate will have a strong background in marketing and growth activities, including performance marketing, creative production, e-commerce and brand media coordination. This person should be highly analytical, data-driven, and capable of leading a team and managing processes. An exciting opportunity take on the challenges of scaling an already successful brand into its next act.

At our core, we prioritise customer-centricity – “patient first” is our first company value and we work closely across our marketing, product, medical support and clinical teams to deliver high-quality health care to our patients.

Join us to be a critical part of our growth journey in Germany!

What you’ll do (Responsibilities):

  • Lead and manage a team of growth marketing professionals and creatives to drive growth and achieve key performance metrics
  • Develop and execute a comprehensive growth strategy that includes creative production, performance marketing, e-commerce and brand media coordination
  • Work collaboratively with cross-functional teams to deliver high-quality healthcare services to our patients
  • Analyse market and patient trends to identify growth opportunities and optimise resources to achieve growth objectives
  • Manage the budget and optimise spending across all marketing channels to achieve a healthy P&L
  • Collaborate with our Australian and other teams to develop and implement growth strategies that align with our company-wide objectives, including working directly with C-level Executives
  • Work with the EU senior leadership to set and manage quarterly OKRs to achieve business objectives and track performance metrics

About You (Skills and Experiences)

  • 5+ years of experience in growth, digital marketing or e-commerce, preferably in B2C consumer brands or healthcare.
  • Familiarity with German consumer markets, knowledge of healthcare systems would be a plus
  • Confidence in reviewing creative communications, and an understanding of copywriting, video and graphic production
  • Bilingual: Communicate fluently in German and English (bonus - if you’re proficient in other European languages)
  • Skilled problem solver: Robust analytical capabilities & attention to detail, with the ability to synthesise findings, draw insights to inform growth strategies
  • Manage many things at once: Strong ability to prioritise, manage multiple projects end to end and deliver growth results within a highly ambiguous environment. Along with managing your own team of direct reports.
  • Patient-first: Possesses an entrepreneurial and ‘patient-first’ mindset, highly driven to reach the best clinical and experience outcomes for our patients
  • Team player: We’re still a small team and there will be blurred lines between roles. We will all need to pitch in to get the job done. This includes motivating the team, prioritising what will move the needle and being ready to help others, regardless of task or team.

So, why join Eucalyptus?

  • 🥰 Impactful & meaningful problems to solve - You’ll be given ownership to drive topics that will reinvent the world of healthcare. From Day 1, you’ll have the freedom to bring in your own ideas and create decisions - tackling unique problems crucial to the lives of our patients.
  • 💯 Be part of the best of the best - To build the future of healthcare, we need the highest caliber performers to be on board. Our talent bar is high and our work ethic is strong; you’ll get to learn from and work with the best and most passionate individuals in the industry!
  • 😎 Be a pioneer - You’ll be part of the pioneering German Eucalypts, so you’ll be a big part and influence in building and establishing Euc’s local identity and culture as a company.
  • Agile environment - We move at incredible speed, there’s never a slow boring day at Euc! You’ll work with teammates who build in the open, helping us learn and iterate quickly so we can deliver at speed. The feedback loop between idea, execution, and impact is fast.
  • 🎯 Fast-tracked professional and personal growth - You will be working on impactful and challenging topics that will definitely help you grow as an expert in the field. Not only will you get honest feedback frequently, helping you improve faster than you could have imagined, but we have our review cycles every 6 months.
  • 🎉 It’s always a fun time - From our global team events to the awesome free merch and discounts across our brands to monthly socials and perks of a new office in Berlin, Potzdamer Platz - there’s always something exciting brewing in the horizon.

At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process.