Senior Performance Marketing Manager, UK



Marketing & Communications
London, UK
Posted on Friday, June 14, 2024

Healthcare is usually slow and boring. We believe in its potential to be exciting and entertaining. But changing the healthcare experience is hard – and we’re gonna need all the help we can get…!

About Eucalyptus

Eucalyptus (or 'Euc' for short) is an Australian founded digital healthcare company that is on a mission to solve the world’s biggest healthcare challenges - think fertility, and behavioural change around chronic conditions such as weight loss, diabetes, and mental health.

Founded in Australia in 2019, we have now helped over 500K patients globally by combining technology, design and operational excellence to help patients access the best clinical support when they need it - wherever they are.

Our 4 brands (Juniper, Pilot, Kin & Software) focus heavily on personalising the experience for different demographics and are powered by a growing team across 5 countries (Australia, UK, Germany, Japan, and the Philippines).

We’ve raised over AUD$150M in funding from Aussie and Silicon Valley investors who were early backers of Uber, Canva and AirBnb. With plans to launch into several more markets, offline channels, and tackle new conditions.

We’re looking to continue building our team of executional weapons who are passionate about healthcare, aren’t afraid to work hard, and invest in others through direct and honest feedback. This approach enables us to make the most impactful changes to improve the health of millions of patients globally.

About The Work

We’re looking for a savvy Senior Performance Marketing Manager to fuel the next chapter of growth for our team. You will own and manage a multiple 6-figure budget, and guide our in-house creative team to maximise the efficiency of our spend. We believe exceptional performance marketing is equal parts savvy media buying, creative talent & analytics and you will be at the forefront of this intersection. We are seeking an English speaker and writer to support our creative teams to move quickly, constantly try new ways in and scale what’s working into more complex initiatives. We are a young company with experimentation as part of our DNA. We frequently iterate to conviction with a strong hypotheses-led culture.

The whole company sets quarterly OKRs and has the ability to rapidly shift gears in response to new insights, or changing market conditions in order to deliver on our company-wide objectives. It is critical for us that you share these philosophies, are adaptable to change and comfortable with solving for ambiguity. We don’t just talk about customer-centricity, “patient first” is a core company value and we work closely across our marketing, product, medical support and clinical teams to deliver high-quality health care to our patients.

In 2024, we have ambitious plans to expand our operations further in the UK with the core objective of levelling up our core healthcare infrastructure, investing in greater personalisation and delivering higher touch services and support for sustained health outcomes.

Join us to be a critical part of our growth journey in the UK !

Forget the agency world:
  • We don't pitch for new business. When we want more clients, we launch more brands. This means that your energy always goes into making an impact from Day 1.
  • You'll make an insane amount of work. 3 months at Eucalyptus equals a years worth of agency work. We have the resourcing and budgets to let good ideas thrive, and work isn't watered down by things like clients or 60 page brand strategy docs.
  • Make work that benefits society - we are not selling Ferrari sports cars or Adidas shoes. All of our brands have an immensely positive impact on our patients’ health & confidence.
  • Have your work judged by its effectiveness, not some washed out ECD at Cannes
  • Working at Eucalyptus you’ll be heavily involved in not just the production of work, but also in helping to measure its success once it's live.
  • You’ll have ownership of a larger part of the creative process at Eucalyptus. Your execution won’t be limited to work that comes directly from briefs. If you’ve got ideas that you think would work in certain mediums, we’ll make it come to life.

As a Senior Performance Marketing Manager at Eucalyptus, you will (responsibilities):

  • Manage and optimise paid media campaigns for Facebook, Google Search, YouTube, TikTok (and more, wherever we need to be, we’ll be)
  • Establish a test-measure-learn feedback loop with our creative team to drive consistent ad improvements
  • Maintain a weekly reporting cadence to share performance metrics and insights to the wider acquisition team
  • Find the highest impact levers between creative, targeting, post-click experience or algorithmic optimisations and execute on the changes
  • Leverage data, patient insights, and industry trends to write and manage creative briefs
  • Stay on top of industry best practice across channel and creative, and promote best-in-class performance marketing methodology within the company

About You (skills)

  • Bi-lingual fluency in German and English (both written and speaking)
  • 4+ years experience in a performance marketing role or similar
  • Experience running efficient paid media campaigns across Meta, Google, YouTube, and TikTok
  • Proven track record of growing conversion volume within CAC targets
  • Experience collaborating with creative teams to turn ideas into high-performing outputs
  • Ability to clearly communicate results, key findings, and areas of opportunities
  • Derive key insights from analytics platforms like Google Analytics & Ad Reporting
  • Understand the basics of attribution modelling to measure channel uplift
  • Strong believer that creative is a key driver for performance, and understands best practice for grabbing attention across channels
  • Familiarity with German and European consumer markets, knowledge of healthcare systems would be a plus.

So, why join Eucalyptus?

  • We are on a growth journey, in the UK alone we are looking to 4x our business by the end of the year.
  • Work with best-in-class doctors, specialists, pharmacists, and medical professionals from all over the world, and our 5 clinics speak to different people at different stages of their life and needs
  • Strong culture of work-life balance, supported by flexible working hours and hybrid working possibilities
  • We are proud to have built a patient-centric platform that provides end-to-end healthcare at scale.
  • Learn from some world-class marketers, engineers, creatives, operations specialists, and medical professionals - joining a diverse team from Atlassian, Canva, Google, McKinsey, Bain, Optiver, Koala, Manual and many many more.
  • Offer a competitive remuneration package plus government contributions
  • Fun office parties and team dinners so you can bond with your team regularly
  • Eucalyptus and clinic merch designed by our very own in-house creative team
  • Want to see more? Check us out on Instagram

At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process.