Head of Content

Eucalyptus

Eucalyptus

London, UK
Posted on Oct 2, 2025

About Us

We’re making good health last a lifetime.

More than 1 billion people globally live with obesity, a major leading indicator of many preventable chronic diseases such as diabetes and heart disease.

Eucalyptus is the company behind Juniper, one of the world’s largest weight management programs combining GLP-1 medication with a tailored nutrition and exercise programme, supported by our multidisciplinary care team of prescribers, health coaches, dietitians, nurses and pharmacists.

Our published clinical research demonstrates that our combined approach to weight management and lifestyle change increases the likelihood of our patients losing significant weight during their treatment with Juniper by four times.

Since launching, we’ve grown fast to support millions of patients. In the last 12 months:

  • We grew the size of our patient base by 10x in the UK, received selective NICE endorsement for our holistic approach to obesity management, and grew our team from 50 to 200.
  • Globally, we grew revenue by >120% YoY, while reducing cash burned by 90% YoY, with over $100M USD raised from global investors such as BOND, NewView, Blackbird and Airtree - early backers of companies like Canva, Stripe, Uber and Airbnb.

The Role

We’re searching for a leader who can turn content, community, and partnerships into a growth machine. This is not a “traditional SEO” role. It’s about building the stories, spaces, and relationships that drive long-term acquisition and trust in healthcare.

You’ll own all organic growth channels outside of paid media — from our websites and patient communities to external partnerships and PR. Your job is to make sure every piece of content, every community interaction, and every partnership directly contributes to commercial growth.

What You’ll Do

  • Design and execute our organic growth strategy across content, community, PR, and partnerships.
  • Lead a multidisciplinary team spanning editorial, social, community, and content distribution.
  • Build and scale patient communities that foster engagement, trust, and advocacy.
  • Drive strategic partnerships with publishers, influencers, and health organisations that extend our reach.
  • Oversee our owned content ecosystem (websites, blogs, social) with a commercial lens — ensuring it converts patients, not just attracts them.
  • Collaborate with Product, Brand, and Clinical teams to ensure everything we publish is accurate, compelling, and growth-oriented.
  • Use data to track impact, set ambitious OKRs, and continually optimise performance.

About You

  • You’re a content-led growth leader with a proven track record of turning content and community into measurable acquisition results.
  • You’ve built and led high-performing teams across editorial, social, PR, and creative functions.
  • You know how to grow and engage communities at scale — whether patients, consumers, or interest groups.
  • You’ve driven partnerships with publishers, platforms, or influencers that directly grew audience and revenue.
  • You’re commercially minded: you care about sign-ups, retention, and revenue, not vanity metrics.
  • You’re comfortable with SEO strategy and analytics, but you see them as tools to support bigger growth plays.
  • Ideally, you’ve worked in healthcare, wellness, parenting, or another trust-based consumer space — and you know how to balance regulation, sensitivity, and growth.

So, why join Eucalyptus?

  • Make real impact, fast - We build in the open together, which helps us learn and iterate more quickly so we can deliver high quality outcomes faster than anyone else. Helping impact patients lives for the better from the moment you join Euc.
  • You’ll be supported to accelerate your career - Regular feedback alongside our bi-annual performance reviews, a professional development budget & leave help ensure you have the support you need to level up. We’re committed to helping every Eucalypt reach their full potential.
  • You’ll work with others who are incredibly passionate about what they do - Our talent bar is high and our work ethic is strong. You’ll get to stretch yourself everyday, be given autonomy to tackle interesting problems, and work amongst people who care deeply about our patients.
  • We also offer a range of benefits including
    • Your own stake in the business with our employee options program
    • A monthly wellness allowance, for you to spend on whatever wellness means to you
    • A yearly personal development budget and 3 extra days of leave to continuously up-skill yourself
    • 25 days holiday + bank holidays with an enhanced parental leave policy
    • A fun office with regular socials including after school sport, clubs, cycle kick offs and seasonal parties
    • Your own MacBook and more!

At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process.