About Eucalyptus

At Eucalyptus (EUC), we’re on a mission to make good health last a lifetime. More than one billion people globally live with obesity a leading cause of preventable chronic diseases like diabetes and heart disease.

Through Juniper, our flagship weight-management brand, we combine GLP-1 medication with personalised nutrition, exercise, and ongoing support from a multidisciplinary clinical team. Our approach makes patients 4× more likely to achieve meaningful weight loss and we’re just getting started.

Our goal: to support 1 million patients globally by 2028 and build Germany’s most impactful digital healthcare service.

About The Role

As a Creative Strategist (f/m/d) , you’ll be the creative engine driving growth across our digital ecosystem — turning insights, trends, and data into bold creative concepts that connect with real people. We are open to hire both on full-time or freelance basis.

• Translate performance data, audience insights, and cultural trends into creative ideas that drive results across Meta, TikTok, YouTube, and emerging platforms.
• Own the end-to-end creative process — from concepting and storyboarding to overseeing production and final delivery.
• Partner with Growth and Brand teams to test, learn, and scale high-performing creative — bringing together data, psychology, and storytelling.
• Lead creative experimentation and A/B testing to uncover what resonates and build learnings for future campaigns.
• Monitor creative performance and translate insights into actionable next steps.
• Collaborate closely with content creators, designers, producers, and video editors to produce scroll-stopping, high-quality assets.
• Stay ahead of cultural moments, social trends, and emerging formats to create content that makes the brand part of the conversation.
  
  

About You

• 4–6 years experience in creative strategy, content marketing, or performance creative (in-house or agency).
• You live at the intersection of data and creativity — blending storytelling instincts with analytical thinking.
• You’re proactive, curious, and always looking for ways to make creative work smarter and sharper.
• Proven record of producing performance-driven campaigns (UGC, paid social, video, or influencer-style content) that delivered measurable growth.
• Strong copywriting and concepting skills — from scroll-stopping hooks to emotionally resonant storytelling.
• Experience on set or in production environments — comfortable directing, briefing, and collaborating with creators.
• Passionate about wellness, health, and helping brands connect authentically with people’s daily lives.
• Experience developing creative for German-speaking markets, with a strong grasp of local humour, tone, and consumer behaviour across digital channels.
  
  

Why Join Us

• Make a real impact help thousands of patients improve their health and quality of life
• Autonomy and ownership manage multi-million-euro budgets and shape performance strategy end-to-end
• Be part of a high-performing, mission-driven team building Germany’s leading digital healthcare brand
• Enjoy flexible hybrid working, with a focus on impact, not presenteeism
• Your own stake in the business through our employee options program
  
  

Diversity and Inclusion

At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we celebrate the unique qualities each person brings to our team. We are committed to creating an inclusive environment where everyone feels they belong.

If you require any reasonable adjustments during the interview process, please let us know we are happy to support you.