Social Content Lead (Short‑Form)
Fetch
Sydney, NSW, Australia
Posted on Mar 7, 2026
🐾 About Fetch
Fetch is how modern pet parents give their pets the best care 🐶🐱. One pink app 🩷 for insurance, health, and care – easy, fair, and kinda fun. We’ve raised our Series A from Lightspeed and Airtree, customers love us (rated #1 by Choice Magazine!), and we’re growing fast.
We're looking for a high-output, taste-led short-form creator who can run ship weekly across TikTok, Reels, and Shorts. You’ll make content that feels native, use AI to move faster, and iterate hard based on performance.
You’ll own the end-to-end short-form machine: concept → script → shoot → edit → post → learn → iterate.
The vibe: fun, native, engaging-first 🐶✨ Think “TikTok series,” not “brand content.”
You’ll make:
We’re ambitious, collaborative, and genuinely enjoy building together.
Apply to the link and include:
Interview Process
Fetch is how modern pet parents give their pets the best care 🐶🐱. One pink app 🩷 for insurance, health, and care – easy, fair, and kinda fun. We’ve raised our Series A from Lightspeed and Airtree, customers love us (rated #1 by Choice Magazine!), and we’re growing fast.
We're looking for a high-output, taste-led short-form creator who can run ship weekly across TikTok, Reels, and Shorts. You’ll make content that feels native, use AI to move faster, and iterate hard based on performance.
- Location: Sydney (Hybrid – Tue/Wed/Thu in-office)
- Compensation: Series A salary + meaningful equity upside
- Tools: iPhone / mirrorless camera, lav mic, basic lighting
- Editing: CapCut, Premiere Pro, Final Cut, or DaVinci Resolve
- Tooling: Descript, Runway, Higgsfield, ElevenLabs, Claude, – whatever you need to ship great content, no token limits
You’ll own the end-to-end short-form machine: concept → script → shoot → edit → post → learn → iterate.
- Ship short-form across TikTok, Reels, and Shorts (organic + performance-ready)
- Run a weekly creative cadence: 5+ strong concepts/week, rapid testing, clear learnings
- Shoot + edit fast, with taste (phone-first, low-friction, high output)
- Use AI to move quicker and raise the bar (versions, captions, VO, b-roll, edits)
- Turn real Fetch moments into content (pet parents, claims moments, vets, product, behind-the-scenes)
- Track what’s landing (watch time, saves/shares, comments, CTR where relevant) and iterate hard
The vibe: fun, native, engaging-first 🐶✨ Think “TikTok series,” not “brand content.”
You’ll make:
- POVs pet parents actually share (“things I wish I knew”, “my dog did WHAT”, “vet explains in 15 seconds”)
- Repeatable series with a format + running joke (recurring characters, templates, bits)
- Creator collabs end-to-end (brief → script → review → iterate)
- Big swings that earn attention (stunts, challenges, cultural moments)
- Paid-ready variants (multiple hooks/opens/edits for rapid A/B testing)
- Week at Fetch (shipping, wins, learnings)
- Dog of the day 🐾 (office dogs, chaos, wholesome moments)
- Hot takes at Fetch (opinions, debates, contrarian POVs)
- Behind the scenes with prodyct, ops, vets, product (what we’re building + what we’re testing)
- Taste: you know what looks native versus “ad-like”
- Hooks: you can structure stories for watch time
- Craft: you can shoot + edit confidently (CapCut / Premiere / Final Cut / DaVinci)
- Culture: you’re deep in TikTok/Reels/Shorts and spot trends early
- AI fluency: you use tools to ship faster and better (Descript, Runway, ElevenLabs, etc.)
- Outcomes mindset: you care what performs and why
We’re ambitious, collaborative, and genuinely enjoy building together.
- 🧠 You'll have a lot of autonomy to be brave and try your ideas
- 🤪 Weird is welcome. We value unexpected perspectives and people who think differently, so just be you
- 🤖 Unlimited AI tooling - no token limits or approvals needed. Just experiment and learn
- 🩷 Work on a product genuinely loved by thousands of pets and pet parents
- 🚀 We're growing FAST. It's an exciting time to join and you'll directly impact the future of pet health
- 📈 Competitive Series A salary + meaningful equity
- 🏠 Hybrid working (3 days Sydney office, flexible WFH)
- 💻 Latest MacBook Pro and a top setup
- ✈️ Two team retreats each year (Blue Mountains, SXSW, Hunter Valley)
- 🐶 Office dogs for cuddles and interruptions
- 🍫 Bean to cup coffee machine, unlimited fruit and snacks. Toblerone on-tap
Apply to the link and include:
- Your TikTok / IG / YouTube links (or a folder of work)
- 1–3 pieces you made end-to-end that show your range (organic or paid)
- If you have it: a link to a results screenshot (watch time, shares, CTR, CPA, whatever’s relevant)
- Your best piece and why you think it worked
- A system you’ve built to ship consistently
- One experiment you’d run for Fetch in the next 30 days
Interview Process
- Intro chat: Mutual fit, role scope, and what you’re excited to create
- Portfolio / walkthrough: A couple of projects you’ve worked on
- Meet the team: Working style, collaboration, and day-to-day at Fetch