About Firmable

Firmable helps sales, marketing, and revenue teams win by giving them deep, localised B2B intelligence. As we expand into Southeast Asia, outbound excellence and pipeline creation will be critical to our success.

This role is an opportunity to become the Founding Sales Development Representative (SDR) for SEA, shaping how Firmable builds pipeline in the region from day one.

The Opportunity

As the first SDR in SEA, you won’t just “run sequences” — you’ll help define what good outbound looks like in this market.

You’ll work closely with the Founding AE and Head of Sales to:

• test messaging across industries and personas,
• identify high-performing ICP segments,
• and build repeatable outbound motions that scale.

What You’ll Be Doing

• Prospect into target accounts via cold calls, emails, LinkedIn, and creative outbound tactics
• Qualify prospects and book high-quality meetings for the Founding AE
• Collaborate on outbound messaging, sequences, and value propositions tailored to SEA markets
• Research accounts, industries, and buying personas to personalise outreach
• Maintain clean, accurate data in HubSpot and prospecting tools
• Share insights on objection patterns, ICP quality, and market feedback
• Help establish early outbound best practices and documentation for future SDR hires

What We’re Looking For

This is a builder SDR role, not a volume-at-all-costs seat.

You’ll likely be a strong fit if you:

• Have 1–2 years of experience in SDR, BDR, or sales-adjacent roles (B2B SaaS preferred)
• Are confident on the phone and thoughtful in written communication
• Are naturally curious and enjoy understanding how different businesses operate
• Are organised, disciplined, and able to manage your own activity and output
• Can handle rejection, ambiguity, and experimentation without losing momentum
• Want to grow into an AE or senior commercial role over time
• Have experience with tools like HubSpot, Firmable, Apollo, ZoomInfo, etc.

Why Join as the Founding SDR

• You’ll help build the outbound engine from scratch
• Direct mentorship from the Head of Sales and Founding AE
• Clear progression path as the SEA team grows
• Exposure to regional GTM strategy, not just activity metrics

Who this role is NOT for

This role is not a good fit if you:

• Are looking for a highly scripted, volume-only SDR role with rigid sequences and instructions
• Struggle with rejection or need constant validation to stay motivated
• Prefer being told exactly what to say, who to target, and how to work each day
• Are uncomfortable experimenting with messaging, industries, and outbound approaches
• Expect a large team, clear handoffs, and mature tooling from day one
• Are not interested in understanding the broader business, product, or market context

This role is best suited for someone who wants to learn fast, think commercially, and grow into a more senior sales role over time.