We’re looking for a Performance Marketing Manager (SEM + CRO) to take full ownership of Linktree’s global search engine marketing (SEM) strategy and conversion rate optimization (CRO) initiatives. You will lead the planning, execution, and continuous optimization of campaigns across Google Ads, Microsoft Advertising, and emerging search platforms to drive customer acquisition and revenue growth.

As a channel leader, you’ll be responsible not only for scaling paid search performance but also for optimizing the full conversion journey – from ad creative to landing page experience. You’ll work cross-functionally with Product, Design, Analytics, and SEO teams to maximize the impact of every dollar spent and every visitor acquired.

This role is ideal for a strategic thinker who combines hands-on SEM expertise with a strong CRO mindset, capable of owning performance outcomes end-to-end in a high-growth, fast-paced environment.

What You’ll Own

Own and lead Linktree’s global paid search strategy across Google Ads, Microsoft Advertising, and other search platforms.
Manage budgets, bid strategies, and audience segmentation to maximize efficiency and scale customer acquisition.
Collaborate with design and web teams to develop and optimize landing pages that drive higher conversion rates.
Write and test compelling ad copy aligned with user intent and business goals.
Analyze and report on performance metrics such as CPA, CVR, CTR, and ROAS, driving data-backed recommendations and optimizations.
Run A/B and multivariate tests on ad creative and landing page elements to improve funnel performance.
Partner with SEO, Product Marketing, and Analytics teams to align paid search and CRO efforts with broader business objectives.
Stay on the cutting edge of SEM and CRO trends, tools, and best practices to continuously improve strategy and execution.

Who We’re Looking For

5+ years of experience managing large-scale SEM campaigns with measurable business impact.
Proven experience owning CRO initiatives across ad and landing page performance.
Advanced knowledge of Google Ads, Microsoft Advertising, and GA4.
Experience with CRO and experimentation tools like Google Optimize, VWO, or similar.
Strong analytical skills with proficiency in tools like Looker Studio, Google Analytics, or similar BI platforms.
Comfortable managing budgets and reporting on ROI at an executive level.
Excellent communicator with a collaborative, problem-solving mindset.
Passionate about performance marketing and continuous learning

P.S. If you don’t tick every box in this listing, please don’t rule yourself out. We take pride in inclusion and hiring incredible human beings with great potential over ticking boxes – so if this role resonates with you, hit that apply button!

Our Story

We’re on a mission to empower anyone to curate, grow, and monetize their digital universe. We created the “link in bio” category — and we’re just getting started. From creators, artists, and entrepreneurs to global brands, we’re redefining how people connect with their communities, showcase their content and promote products — all in one link.

Today, a community of 70+ million use Linktree, including icons like Adidas, TikTok, the UN Environmental Program, The NFL, Manchester United, World Central Kitchen, Sabrina Carpenter, Olivia Rodrigo, and Selena Gomez. With 48,000 new accounts created every day, Linktree is the fastest-growing leader in our space.

We’ve teamed up with some of the world’s biggest platforms including TikTok, Snap, YouTube, GoFundMe, Spotify, Google, Stripe, Reddit, Laylo, and Kajabi, to unify Linkers’ digital spaces, and we partner with retail brands Amazon, Lululemon, Nike, Target, Sephora, Lululemon, and more to share products they love.

We’re a tight-knit, passionate team building best-in-class tools that make online presence simple, powerful, and yours. If you're excited by the idea of shaping a new category, setting the standard, and making space for everyone to be seen and succeed, we’d love to meet you.

Where and How We Work

We're a global, diverse team spread across continents with offices in London, Los Angeles, Melbourne, and San Francisco. We work together flexibly and you can choose the setup that works best for you: fully remote or a hybrid mix of office and home.

We offer autonomy in how you structure your days and weeks. While we’re mindful of time zones and occasionally collaborate outside the typical 9–5, we lean into async work to keep things flowing. Our culture is family-friendly and Zoom-casual where kids, pets, and delivery drivers are welcome.

How we’ll help you thrive

Our approach to benefits considers the whole person and the unique contributions they bring to Linktree. We want the experience at Linktree to be one that enables people to truly thrive so we can Go Further Together (one of our values). Some ways we support you:

An annual wellbeing allowance to use on things like (but not limited to) fitness memberships, development courses, childcare, travel, charitable donations, pet insurance, home office set-up - the choice is yours!
Employer contribution towards your retirement.
Generous time off for vacation, holidays, parental leave, volunteer time, and other categories.
Employee stock option program - we want each and every employee to share in the company’s success.

At Linktree, we believe in promoting a culture that celebrates unique backgrounds, talents, and experiences, and we’re proud to be an equal opportunity workplace. We are creating an inclusive workplace where every individual feels valued, respected, and has equal opportunities to thrive. We aim to foster a diverse and inclusive environment where all team members have a sense of belonging. Linktree welcomes all people regardless of sex, gender identity, race, ethnicity, disability, pregnancy, age, or other lived experience. If you require accommodations to fully participate in our opportunities, please don't hesitate to reach us at talent@linktr.ee – your needs are important to us.

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Req ID: R20

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