We’re looking for an SEO Growth Manager/Specialist to scale Linktree’s organic presence, optimize for emerging search paradigms (including AI-generated search results, Generative Engine Optimization (GEO), and TikTok SEO), and reduce paid media dependency. You’ll own technical SEO, AI-powered workflows, backlinking strategies, and conversion optimization, ensuring organic search drives meaningful user acquisition. This role requires deep expertise in SEO for AI models (training/inference visibility), AI-driven automation, and programmatic SEO. If you thrive in data-driven environments, love experimenting with cutting-edge AI tools, and can take ideas from test to scaled execution, we want to hear from you.

What You’ll Own

Optimize site structure & performance – Improve indexing, structured data, page speed, and overall technical SEO enhancements.
Lead Linktree’s AI-powered SEO strategy – Optimize for traditional search engines and emerging AI-driven discovery models (LLMs, AI-generated search results, Generative Engine Optimization (GEO), and TikTok SEO).
Implement AI-driven workflows to scale SEO – Leverage AI tools (e.g., ChatGPT, Claude, Perplexity, programmatic SEO techniques) for content optimization, keyword research, and automation.
Develop a high-impact backlinking strategy – Acquire and manage quality backlinks to increase domain authority and visibility.
Align SEO with broader growth marketing – Work cross-functionally to integrate SEO with content, paid, and product initiatives.
Monitor & iterate based on SEO data – Analyze key SEO metrics, report insights, and implement data-driven optimizations.
Educate & communicate SEO advancements – Act as a subject matter expert for AI-driven SEO, educating internal stakeholders on new opportunities and best practices.

Who We’re Looking For

5+ years of SEO experience – Proven track record in increasing organic traffic and improving search rankings.
AI & Automation Proficiency – Strong experience using AI tools (e.g., programmatic SEO, LLMs, generative AI, Python automation) to scale SEO efforts.
Technical SEO expert – Deep experience with structured data, indexing, site architecture, and page speed improvements.
SEO for AI & TikTok – Understanding of how AI models interpret and surface search results, plus expertise in optimizing for TikTok’s search algorithm.
Execution & Scaling Mindset – Ability to take SEO experiments from test to full-scale execution with automation.
Leadership & Communication Skills – Ability to educate internal teams on AI-driven SEO shifts and communicate strategy effectively to executives.
Hands-on with SEO tools – Proficiency in Google Search Console, GA4, Ahrefs, SEMrush, and similar platforms.
Data-driven mindset – Ability to analyze SEO performance metrics and adjust strategies accordingly.
Collaborative & adaptable – Comfortable working cross-functionally with marketing, product, and engineering teams.

At Linktree, Growth Marketing is built for scalability, efficiency, and measurable impact. We move fast, test often, and optimize relentlessly. If you thrive in a high-performance, results-driven environment, you’ll fit right in.

If this sounds like the kind of team you want to be part of, we’d love to hear from you. 🚀

Linktree is committed to providing a fair and competitive compensation package including cash, equity, and benefits. The base salary offered for this role is targeted at $135,000-$145,000 USD for roles based in San Francisco and Los Angeles. Final offers depend on multiple factors including location, experience, expertise, and role scope, and may vary from the range listed.

P.S. If you don’t tick every box in this listing, please don’t rule yourself out. We take pride in inclusion and hiring incredible human beings with great potential over ticking boxes – so if this role resonates with you, hit that apply button!

Our Story

We’re on a mission to empower anyone to curate, grow, and monetize their digital universe. We created the “link in bio” category — and we’re just getting started. From creators, artists, and entrepreneurs to global brands, we’re redefining how people connect with their communities, showcase their content and promote products — all in one link.

Today, a community of 70+ million use Linktree, including icons like Adidas, TikTok, the UN Environmental Program, The NFL, Manchester United, World Central Kitchen, Sabrina Carpenter, Olivia Rodrigo, and Selena Gomez. With 48,000 new accounts created every day, Linktree is the fastest-growing leader in our space.

We’ve teamed up with some of the world’s biggest platforms including TikTok, Snap, YouTube, GoFundMe, Spotify, Google, Stripe, Reddit, Laylo, and Kajabi, to unify Linkers’ digital spaces, and we partner with retail brands Amazon, Lululemon, Nike, Target, Sephora, Lululemon, and more to share products they love.

We’re a tight-knit, passionate team building best-in-class tools that make online presence simple, powerful, and yours. If you're excited by the idea of shaping a new category, setting the standard, and making space for everyone to be seen and succeed, we’d love to meet you.

Where and How We Work

We're a global, diverse team spread across continents with offices in London, Los Angeles, Melbourne, and San Francisco. We work together flexibly and you can choose the setup that works best for you: fully remote or a hybrid mix of office and home.

We offer autonomy in how you structure your days and weeks. While we’re mindful of time zones and occasionally collaborate outside the typical 9–5, we lean into async work to keep things flowing. Our culture is family-friendly and Zoom-casual where kids, pets, and delivery drivers are welcome.

How we’ll help you thrive

Our approach to benefits considers the whole person and the unique contributions they bring to Linktree. We want the experience at Linktree to be one that enables people to truly thrive so we can Go Further Together (one of our values). Some ways we support you:

An annual wellbeing allowance to use on things like (but not limited to) fitness memberships, development courses, childcare, travel, charitable donations, pet insurance, home office set-up - the choice is yours!
100% coverage (and 80% for your dependents) of your monthly premiums for medical, dental, vision, disability and life insurance for US-based employees.
Employer contribution towards your retirement.
Generous time off for vacation, holidays, parental leave, volunteer time, and other categories.
Employee stock option program - we want each and every employee to share in the company’s success.

At Linktree, we believe in promoting a culture that celebrates unique backgrounds, talents, and experiences, and we’re proud to be an equal opportunity workplace. We are creating an inclusive workplace where every individual feels valued, respected, and has equal opportunities to thrive. We aim to foster a diverse and inclusive environment where all team members have a sense of belonging. Linktree welcomes all people regardless of sex, gender identity, race, ethnicity, disability, pregnancy, age, or other lived experience. If you require accommodations to fully participate in our opportunities, please don't hesitate to reach us at talent@linktr.ee – your needs are important to us.

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