A LITTLE ABOUT US

When it comes to food experience, me&u helps you always feel like a local. The company’s vision is to bring that feeling to everyone, anywhere - so no matter what neighbourhood you live in or visit, you’ll always know the perfect place to go and exactly what to order.

me&u is used by 6000+ bars, pubs, and restaurants to create memorable guest experiences and grow their brands. With 200 staff in five countries, and headquartered in Melbourne, Australia, me&u is the consolidation of two leading hospitality technology companies: Mr Yum and me&u, who merged in November 2023.

PRIMARY PURPOSE OF THE ROLE

The purpose of this role is to build and scale the creative engine behind me&u by designing systems, templates, and AI-powered workflows that enable high-quality content creation across the business.

The first creative role with an AI systems focus, you’ll be responsible for transforming how we create, moving from one-off assets and bottlenecks to repeatable, scalable systems that allow anyone in the business to produce on-brand, high-performing content quickly.

With a focus on speed, consistency, and leverage, you’ll combine design, AI, and systems thinking to unlock significantly greater output from a lean team. You’ll also play a key role in elevating the quality of everything we put into market, ensuring our brand reflects the innovation and leadership of our product.

This role is based in Melbourne.

WHAT YOU’LL DO

• Personally design and produce high-quality creative assets across social, sales, product, and brand — setting the standard for what great looks like.

• Design and implement a “Creative OS”; a system of templates, tools, and AI workflows that enables scalable content creation across marketing/product marketing, sales, product, and customer teams.

• Build reusable creative systems (not just one-off assets), including LinkedIn content engines, case study generators, sales deck systems, ad creative frameworks, and short-form video templates.

• Own and evolve AI-powered workflows that turn raw inputs (product updates, customer insights, data) into structured, high-quality content outputs efficiently and consistently.

• Create and maintain a library of high-quality templates across Figma and other tools (social posts, presentations, one-pagers, event assets, video formats) that are easy to use and hard to get wrong.

• Enable self-serve content creation across the business by building and maintaining a central hub (e.g. Notion) containing templates, prompts, examples, and clear “how to” guides.

• Partner closely with marketing, sales, product, and customer teams to ensure consistent messaging and high-quality execution across all touchpoints.

• Establish lightweight review and feedback loops to maintain quality, provide visibility, and continuously improve templates, systems, and outputs without creating bottlenecks.

• Content should be self-serve by default - with visibility and feedback loops used to improve the system, not gate output.

• Continuously experiment with and adopt new AI tools, workflows, and creative approaches to improve speed, output, and performance.

• Raise the overall creative standard across the business by improving the quality, consistency, and effectiveness of all content produced.
  
  

A LITTLE ABOUT YOU

• Strong design skills with excellent taste and attention to detail — you’re a talented designer and know what great looks like.

• Highly execution-focused; you move quickly, iterate often, and prioritise output over perfection.

• Curious and proactive; you’re constantly learning and exploring new tools, ideas, and ways to improve how things are done.

• Experience using AI tools (e.g. ChatGPT/Codex, Claude, image generation, video tools) as part of real workflows, not just experimentation.

• Systems thinker; you naturally look to turn repeat tasks into scalable, reusable processes.

• Comfortable working in ambiguity and building from scratch in a fast-paced environment.

• Strong communication and collaboration skills; you can work cross-functionally and enable others to do their best work.

• Experience in a startup or high-growth environment is highly regarded.

Manager

This role reports to our Co-founder & CXO.