Social Media Content Coordinator

Pet Circle

Pet Circle

Marketing & Communications
Sydney, NSW, Australia
Posted on Friday, March 22, 2024
At Pet Circle, we want to create a world where pets and their families are healthy, happy and spend more time together - and we are looking for fantastic people to help us do that!
Over the past ten years, we’ve scaled to become one of Australia's Top 5 eCommerce companies and the No.1 player in the Online Pet industry. We will accelerate our growth as we continue on our mission to disrupt the way that pet parents discover & shop for the products they love.
The pet industry is booming (it’s a $15billion dollar industry!) and pets are holding bigger spaces in our hearts and homes than ever before. Online penetration of the pet industry is going to grow exponentially in the next 5 years. This is a unique opportunity in your career to be part of our exceptional growth story!
Founded and headquartered in Sydney, our team is now over 700 people strong and are based across Australia, New Zealand and the Philippines.
At Pet Circle, we want to create a world where pets and their families are healthy, happy and spend more time together - and we are looking for fantastic people to help us do that!
Over the past ten years, we’ve scaled to become one of Australia's Top 5 eCommerce companies and the No.1 player in the Online Pet industry. We will accelerate our growth as we continue on our mission to disrupt the way that pet parents discover & shop for the products they love.
The pet industry is booming (it’s a $15billion dollar industry!) and pets are holding bigger spaces in our hearts and homes than ever before. Online penetration of the pet industry is going to grow exponentially in the next 5 years. This is a unique opportunity in your career to be part of our exceptional growth story!
Founded and headquartered in Sydney, our team is now over 700 people strong and are based across Australia, New Zealand and the Philippines.
The Opportunity
Our Brand and Creative team is a skilled group of campaign strategists, designers and brand marketers, working to elevate the shopping experience for pet families across Australia. We are looking for a passionate Social Media Content Coordinator to join our team in a newly created position to support the expansion of our social team and help increase engagement and brand awareness across both organic and paid social channels.
In this role, you will work across the full eco-system of social networks - from organic content, paid campaigns, community management, to influencers and creators. This role works to support both community engagement and paid reach campaigns across TikTok, Facebook, Instagram, and Pinterest. As part of our in-house team, you will develop social media content in our studio, office, warehouse and at home to support new and interesting products, top performing categories, supplier marketing, the Vet Squad, and business adjacencies, such as Pet Circle Insurance.
Key to this role will be managing the day-to-day content creation across social platforms, including developing content ideas, bringing ideas to life by creating fast lo-fi videos and executing across organic and paid platforms. You will also play a key role in building and coordinating our content creator and Influencer program to support in-house content. Working hand-in-hand with our PR and Organic Social Media Manager, as well as other key team members this is a cross-functional role, where you will be able to bring your social expertise to support wider business goals.
To be successful in this role you’ll need a minimum of 2+ years in an integrated marketing agency, PR agency, retail brand or media outlet managing social media accounts, have excellent content creation skills AND you must love animals!!

Your Responsibilities

  • Evolve and bring to life the social media strategy
  • Manage social media content creation, including shoot production for low-fi content with the support of the Organic Social Manager and Producer
  • Film and edit social media videos using CapCut, quickly turning around content to jump on platform trends
  • Manage our social media content calendar, including scheduling and uploading content to our social media accounts via Hootsuite following our content strategy
  • Coordinate our Content Creator and Influencer program, including finding new creators and supporting them with content creation
  • Lead the day-to-day management of paid social media ads across TikTok/Meta and support with post copy
  • Prepare and execute weekly and monthly reports, deriving actionable insights to present to the wider team
  • Support our customer experience team with social media community management
  • Collaborate with the wider marketing team and partner agencies to develop social media campaigns in line with key sales and integrated campaigns
  • Support the Organic Social Manager across external content briefs
  • Manage product ordering for shoots and content creators

What you'll need

  • Social media management experience and user experience across TikTok, Facebook, Instagram, and Pinterest
  • Strong creative and copywriting skills
  • Strong project management and planning skills
  • Ability to film and edit content
  • Organisational skills - the ability to manage multiple projects simultaneously
  • Demonstrate a passion to do great, innovative work and inspire others
  • Excellent teamwork and collaboration skills
  • Excellent attention to detail

Awesome Looks Like

  • 2-5 years working in-house or within an agency
  • Previous experience with Retail or eCommerce brands is preferred
  • Proven experience creating content and managing multiple projects and deadlines concurrently
  • Track-record of building a social media community
  • Work collaboratively with the wider marketing and agency teams to ensure effective campaign integration
  • Manage reporting to assess effectiveness against business and marketing goals
Role Location
At Pet Circle we believe that collaboration and team connection is key for success. This role will be based in Sydney with a blended working arrangement of 3 days in our pet friendly CBD offices and the remainder working from home (or the office, if you prefer!). Once or twice a month, travel may be required to our Eastern Creek Warehouse in NSW or Crestmead office in QLD to capture content.
Why Join?
We’re passionate about what we do and our love for pets is the centre of our why. Becoming a pawsome Pet Circler means you’re committed to help shape an entire industry - pretty exciting stuff! We’re a stable, innovative and low-ego group of people who relish challenges and aren’t afraid to do what’s right. Here’s what we stand for;
We’re Better Together
We operate with Humble Hearts and Hungry Minds
We truly believe that Pets Matter; pets and pet parents always have a seat at our table
We’re Instinctively Curious. Always
What else is in it for you?
-A focus on you and your development - think learning tools, stretch projects, focus groups, secondments and other internal mobility opportunities!
--We’re committed to flexibility and understand that it means different things to different people.
Your wellbeing is non-negotiable. We seek to provide a collaborative, caring and safe environment, allowing you to present your full self each day.
-Pet Better with up to 50% employee discount, product sample giveaways and Pawrental leave.
-Join us on our animal welfare mission: we donate 10,000kg of pet food and supplies per month to pet shelters and support our communities through team charity volunteer days.
We have an incredibly passionate team, a leading brand, over 700,000 customers and growing, and we’re only just getting started!
At Pet Circle, candidate experience is of utmost importance. We have been recognised as a 2023 Circle Back Initiative Employer and we commit to responding to every application.
Belong at Pet Circle
Our unique expertise unites us to achieve our goal of helping pet parents, pet better. We value diversity in all forms and perspectives, always. Our global team is highly valued for all that they offer, we listen to each other and create a humble and inclusive environment for all to thrive. No matter your background, please apply if our roles ignite an excitement in you to bring your full self to work each day.
Role Location
At Pet Circle we believe that collaboration and team connection is key for success. This role will be based in Sydney with a blended working arrangement of up to 4 days per week in our pet friendly offices and the remainder working from home (or the office, if you prefer!) Our working arrangements and your required office day are subject to change in line with business requirements.
Belong at Pet Circle
Our unique expertise unites us to achieve our goal of helping pet parents, pet better. We value diversity in all forms and perspectives, always. No matter your background, please apply if our roles ignite an excitement in you to bring your full self to work each day.