Dogs, cats, budgies and everything in between - pets deserve the world. They make us want to be better humans. That’s why we’ve made it our mission to build the most engaged and passionate community of pets and pet parents across the world. And we’re looking for talented team mates who can help us do it.

Founded in Sydney, our team of 500+ pet obsessives span Australia, New Zealand and the Philippines. We’ve scaled to become one of Australia's top five eComm companies and the no.1 online pet store. But we’re just getting started. Like a whippet who’s spotted their mate across the dog park, our growth is only going to accelerate, as we continue to disrupt the way that pet parents shop.

Excitingly, the pet industry is booming (as in $15 billion kind of booming) and online pet retail is set to grow exponentially in the next five years. So this is a unique career opportunity to be part of our epic growth story.

The opportunity - Contract until the end of 2026

As Brand & Marketing Manager – Own Brands, you’ll be responsible for shaping and growing Pet Circle’s brand portfolio. You’ll design and deliver compelling brand strategies that build awareness, deepen customer engagement, and accelerate growth across multi-channel marketing. You’ll balance creative leadership with commercial focus, working closely with cross-functional teams to elevate the way our own brands are perceived in the market.

What you’ll be doing

• Lead the planning and execution of multi-channel campaigns that drive awareness, customer acquisition, loyalty and sales.

• Lead the yearly planning process for your brands, setting clear goals, strategic focus areas and impactful messaging frameworks that expand reach, strengthen customer connection and deliver measurable growth.

• Use data and insights to inform strategy, measure effectiveness and optimise performance.

• Partner with teams including product, eCommerce, creative, performance marketing and external agencies to deliver integrated work.

• Advocate for the brand across the business and ensure all touchpoints reflect Pet Circle’s voice and values.

• Oversee product and packaging lifecycle, from initial concept through to launch, ensuring every release aligns with brand standards, resonates with customers, and delivers strong commercial outcomes.

• Identify opportunities for expansion, innovation and new brand experiences that delight customers.

• Lead project planning, prioritisation and execution of key marketing initiatives.

• Ensure brand messages are consistent, relevant and engaging across digital, social, retail and partner channels

The ideal toolbox

• 5+ years experience in brand marketing, integrated marketing or product/brand management.

• A strategic thinker with a strong commercial mindset.

• Excellent communication, planning and collaboration skills.

• Proven ability to develop and implement marketing strategies that drive results.

• Comfortable in a high-growth, fast-paced environment where ownership and innovation are championed

• Passion for pets and understanding of the pet parent customer (Not essential, but strongly valued at Pet Circle - we love pet lovers!)

Role location

We believe that building connections and collaborating as Pet Circlers is super important. So this role is based in Sydney with a hybrid arrangement of 3 days per week in our pet friendly offices (your pet might love coming to the office even more than you). This is subject to change in line with business requirements.

Juicy perks

• Heaps of development opportunities - stretch projects, secondments and unlimited learning courses via Go1

• Flexible working environment

• Up to 50% employee discount

• Product sample giveaways

• Pawrental leave and wellbeing leave

• Team charity volunteer days

• Classpass subsidy

Why Join?

We reckon our mission to help the world Pet Better is an important one, but also an incredibly fun and rewarding one. Becoming a Pet Circler means you’re committed to help shape an entire industry - it’s pretty exciting stuff. Here’s what we stand for:

• We're better together

• We operate with humble hearts and hungry minds

• Pets matter' so pets and pet parents always have a seat at our table

• We're instinctively curious. Always.

Belong at Pet Circle

Our unique perspectives and expertise is our superpower - we value diversity in all forms. So, no matter your background, please apply if this role makes you excited to bring your full self to work each day.

Department

Marketing

Locations

Sydney Office

Remote status

Hybrid

Employment type

Contract