Field Marketing Manager

Regrow Ag

Regrow Ag

Marketing & Communications
United States · Remote
Posted on Wednesday, May 8, 2024
Team: Marketing
Location: Remote
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Who We Are:
We are a climate tech company committed to reversing climate change. How do we reach this lofty goal? By disrupting the agriculture industry! Founded by globally recognized innovators in science and ag technology, Regrow is unlocking the power and profitability of resilient agriculture across the supply chain — from growers to global food brands. Regrow combines best-in-class agronomy, soil and carbon modeling, and innovative data collection to deliver customized, site-specific, and scalable solutions to the agri-food industry. Our customers are frontrunners in agri-food and agtech, ranging from global market operators, project developers, global food brands, and independent farmers. We help partners measure their impact on the environment, model and implement changes that will be environmentally and financially sustainable, and track partners’ progress against sustainability goals. We're backed by leading investors, such as Galvanize Climate Solutions, Microsoft's Venture Fund, Cargill, The Grantham Environmental Trust (NCO), AJAX Strategies, and more, all of whom believe in our vision to change the world through resilient agriculture.
Mission:
Agriculture has the power to reverse climate change. We believe science and technology can help us get there. Our goal is to use farmland to cool the earth. We are currently monitoring 200 million acres of land in over 45 countries. This year alone, with just one project, our carbon emissions reductions are equivalent to taking 17,000 cars off the road! We are already on our way to a more sustainable planet.
Job Summary
We are seeking a dynamic and experienced Field Marketing Manager to join our team at Regrow Ag. As the Field Marketing Manager, you will be responsible for developing and executing strategic marketing initiatives to drive brand awareness, generate leads, and support sales efforts in key geographic regions.

Responsibilities

  • Develop and execute global events marketing plans and campaigns to support lead generation, sales acceleration, and brand building objectives.
  • Collaborate with the sales team to understand regional market dynamics, customer needs, and competitive landscape, and tailor events strategies accordingly.
  • Develop and manage a calendar of virtual events, drive implementation, including event themes, speaker sourcing, speaker briefing and preparation, and pre- and post-event promotion
  • Own and coordinate logistics for 30+ year-round events, from intimate dinners to the industry’s largest trade shows, including spaces, design elements, and communication
  • Develop and/or source all appropriate event materials, including brochures, talking points, presentations and videos for booth and booth managers
  • Plan and develop all event promotion, including pre- and post-event communications
  • Enable event speakers, including Regrow executives and customers, with event briefings, talking points, and logistic information
  • Coordinate with internal and external stakeholders to ensure seamless execution of field marketing initiatives, including logistics, budget management, and post-event follow-up
  • Track and analyze the performance of regional marketing programs and campaigns, providing regular reports and insights to optimize ROI and drive continuous improvement
  • Stay informed about industry trends, market developments, and customer insights to inform regional marketing strategies and tactics

Requirements

  • Proven experience in field marketing, event management, or a related role, preferably in the agriculture or technology industry
  • Excellent project management skills with the ability to manage multiple initiatives simultaneously and deliver results on time and within budget
  • Creative thinker with a strategic mindset and the ability to develop innovative marketing programs that resonate with target audiences
  • Strong communication and interpersonal skills, with the ability to build relationships and collaborate effectively with cross-functional teams and external partners
  • Analytical skills with the ability to track and measure the effectiveness of marketing programs and campaigns
  • Willingness to travel frequently as needed

Benefits

  • Competitive salary and benefits package
  • Opportunity to work with a passionate team driving innovation in agriculture
  • Flexible work arrangements
  • Professional development opportunities